From viewing the front cover of this Kerrang! page, it's quite possible that this magazines target audience could be aimed at males who are into heavy metal or rock music. Although there could also be a number of female readers that would enjoy this magazine too, depending on their style of music. The 'Kerrang!' logo is popular and people know it belongs to the rock magazine itself- 'Kerrang!' is in block capitals which gives the impression of 'shouting' to the audience.The main colours to this Kerrang! magazine is black, white, yellow and blue. It has a smashed effect running through the title, giving it the rebellious effect as if someone has possibly thrown something at it, maybe a guitar, suggesting it's quite punky. The 'Kerrang!' is white whilst sitting on a black background, making it stand out more which will catch the audiences attention. They used the colour black because it's more gothic as this can relate to the audience as it's usually sterotyped that more goths/emos/scene people would buy/read this magazine. They have also used the colour yellow to catch the audiences eye, incomparison to the other colours (besides the blue) the yellow stands out more. Also, when black and yellow are put together, it gives the sense of danger. For example, a police 'keep out' sign is black and yellow- these colours giving the sense of danger and this then relates back to the Kerrang magazine as it shows you and tells you about rock/pop-punk bands, which can be seen as rebellious. The yellow within the cover also symbolises the articles within the magazine, as everything advertised on the front cover has a yellow font, for example this front cover shows that the posters/interviews and news on other bands are in a yellow front, which means its advertising section is written in yellow. Finally, the colour blue is used as similar to the yellow- it stands out and attracts the readers attention. Also, sterotypically the colour blue is the colour for a boy and the majority of readers of Kerrang is a male audience, so this can relate to the male audience more than it would the females. The main imagine of this cover is a popular pop-punk band, they seem quite rebellious as one of the band members is using his hand as a gun and pointing it towards himself. In the bottom of the left hand corner, it tells you that they're giving away free posters inside. They have used 'Fall Out Boy' (the band on the cover) as they represent the pop-punk genre. They have placed 'Fall Out Boy' roughly centre of the magazine right to one of the band members, and just under the rest of the band, they have done this to catch the audiences eye and to make the magazine slightly different as it's placed at a slight angle- this suggests it doesnt want a formal front cover.. for example, a magazine such as 'cosmopolitan' for women is quite formal, everything on the front cover it set straight and the colours are quite standard, whereas the Kerrang! magazine is quite informal/more fun and the colours are bold. This is done to keep the audience interested. I have chosen this magazine to analyse as i believe it has some elements in this in which i would like to use in my magazine front cover.
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